You probably wonder who he is. He’s the guy on the cute AT&T commercials featuring the little kids doing impromptu skits answering random questions. His name is Beck Bennett and he’s the guy leading the charge in AT&T’s series of “It’s Not That Complicated Commercials”. More popular AT&T commercials include, Werewolf, Pickle Roll, More, Candy Island, Robot, Dizzy, Tree House, Grandma and more.
“It’s the classic straight-man/funny-man dynamic,” copywriter Jason Miller and art director Rory Odani, the creative team at BBDO Atlanta that came up with the ads, wrote in an email. “It frees Beck up to just react to whatever the kids say. And a big part of the fun comes from Beck’s deadpan responses to the kids’ ridiculous statements.”
Since heading from Wilmette and New Trier High School to the University of Southern California to study acting, Bennett has formed a comedy troupe, made scores of YouTube videos, done improv shows, earned important nods from Will Ferrell and Steven Spielberg, and, just recently, won his first big national break via an AT&T ad campaign.
Bennett chose USC for the acting program, and he still likes doing “serious” roles, although his agent lately has told him to stop confusing the issue and just tell people he’s a comic actor.
As a freshman, he joined a campus improv group, and there met Nick Rutherford and Kyle Mooney, who would become the performing members of Good Neighbor. The fourth member, Dave McCary, only wanted to shoot and edit video, a pretty important talent in the YouTube era.
Look for more big things coming from Beck Bennett.
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Watch AT&T Commercial – It’s Not Complicated – “More”: